Business Internet Access

The Challenge

Great Guns is the UK’s premier business to business telemarketing and lead generation company. They specialise in generating leads and sales appointments so that their clients receive a stream of prospects interested in buying products or services.

Great Guns has taken the decision to invest in public “Cloud-based” services for CRM (Customer Relationship Management) and Email services. By removing the need to buy expensive IT infrastructure at their offices, they benefited
from reduced capital expenditure and obtained services that are more scalable depending on business growth. Where customers use the public internet to access Cloud-based services, a fast, reliable and above all cost effective internet connection is absolutely critical in realising the financial benefits of Cloud-based services.

Great Guns’ ability to access and update their CRM system via the internet is critical to day to day operations. New business growth was putting strain on their existing internet connection which used a copper based technology: the lack of speed caused frustrations for Great Guns’ telemarketers, unable to update the CRM system quickly enough with frequent system down-time and decreased efficiency. Great Guns looked to increase their existing internet access using a fibre based service from 2Mbps to a 10Mbps but the costs of doing so were considerable with their existing supplier.

Vtesse’s Solution

Following a competitive tender in early 2011, Vtesse was awarded a contract to provide Great Guns with a new 10Mbps internet connection including a fully managed service with managed router, monthly performance reports and monthly router health reports.

Because Great Guns’ office was close to the BT Openreach fibre network, Vtesse was able to order new fibre connections into the building and more than quadruple the speed of the internet connection at substantially less than quoted by the existing supplier.

Vtesse broadband services connect customer sites directly to Vtesse’s private national fibre optic network which enjoys multiple interconnects with Tier 1 IP Transit providers as well as peering at leading internet exchanges, ensuring customers receive the highest levels of internet service availability, performance and integrity. Unlike other providers, Vtesse does not provide contention on its internet services so customers do not need to worry about sharing bandwidth with other customers.

Should Great Guns need to upgrade their service again, the solution is also future proof in that Vtesse can remotely upgrade the existing service from 10Mbps in 10Mbps increments up to 100Mbps. This ability to upgrade incrementally means Great Guns only need to buy what they need, when they require it, as their business grows.

Solution Benefits

Great Guns now has all the internet speed they require at a price that makes the Cloud-based services model work and will deliver the envisaged infrastructure cost savings.

Within days of the new connection being in place, Great Guns’ telemarketers were already commenting on the faster connection making their daily task of updating systems quicker. Faster system updates mean a more efficient and productive call centre.

Tom Rebbettes, from Great Guns commented:

Having made the switch over to our new 10Mbps service all is running perfectly, the speeds are excellent, consistent, and the CRM that the entire company relies upon is running with a marked improvement. The install, transition and switch over was pain free from start to finish.

Key Features

• 10Mbps un-contended internet connection.
• 10Mbps upgrade increments up to a maximum of 100Mbps allowing their service to grow with their business.
• 99.95% Service Level Agreement.
• Multiple Tier 1 IP Transit providers and peering partners.
• Fully managed service with managed router, monthly performance reports and monthly router health reports.